Start with inventory density, not vanity metrics
Iraq OOH measurement is still maturing. Instead of trusting single third-party CPM figures, build ROI from controllable inputs: number of boards in a corridor, format size, flight length, and verified creative rotations.
Al Khuyol publishes live inventory across five provinces with spots: Erbil (87), Najaf (61), Tikrit (41), Diyala (29), and Anbar (19). Density of boards in a named coverage market is a stronger planning signal than a national average.
A four-step ROI checklist
1) Define the job: brand launch, retail drive, or corridor domination. 2) Select provinces and coverage markets that match the audience. 3) Match format to viewing distance (highway vs street). 4) Cap the flight and request a post-campaign board proof package.
Baghdad rates and multi-city packages should be scoped through a media plan inquiry — Al Khuyol does not list Baghdad-only inventory pages without active spots, which keeps planning honest.
Request a measurable plan
Share objectives, cities, and dates on the quote form. The team returns corridor recommendations from published coverage maps plus format and duration options — without inventing impression guarantees the data layer does not support.
Related regions
Need a media plan?
Request rates and corridor recommendations from the Al Khuyol team.